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How Taking Advantage of Specific Events Will Improve Your Online Presence

5 July 2013

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Many of us remember the brilliant idea of Oreo Cookies during the Super Bowl’s black out. For those who do not know about it or need a small reminder, Oreo Cookies had tweeted a photo that included the message “You can still dunk in the dark” straight after the electricity stopped working. This decision, apart from [...]

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How you Can Reduce your Display Advertising Cost by 82% – Willoby’s Case Study

26 June 2013

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It all started when our client from Willoby’s Furniture talked to us about the Display campaign that they were running on Swindon Advertiser. Willoby’s store is located in Swindon Old Town and therefore we had only positive comments to make regarding the website that he chose. What made us take action on the other hand [...]

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Link removal request email template – Penguin 2.0

17 June 2013

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After the new Penguin updates there were not few those who saw the amount of their websites’ visitors decreasing dramatically. Responsible for these downturns were mainly the low quality link building activities that some of us used to do during the past years. Examples of these activities include paid mentions, inserts in directories with little [...]

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A 2013 UK Review of Mobile Web Browsing & Mobile Shopping

6 June 2013

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According to Ofcom UK residents are using mobile devices more and more often in order to surf the web. This can be attributed to the fact that 58% of them have smartphones while increasing is also the percentage of tablet owners (19%). This article is written with the aim of providing information about the device [...]

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A 2013 Social Media Report; UK User Demographics & Their Suitability According to a Company’s Target Group

25 April 2013

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With 85% of the UK population stating that they have used Internet, it is becoming clear that companies can now approach a wide range of people by implementing online strategies. Apparently this is something that many have already realized since 1/3 of the advertising spend is going into Digital Marketing. But what British do when [...]

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Google Instant – Killer of Poor & Mediocre Websites

22 November 2010

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Google recently launched a new feature called Google Instant to its search results. This feature offers searchers, using Google, a preview of the websites before they click the link. The snapshot of the webpage can help the Google user make a better judgement before visiting any website. The Ever Changing Google Businesses spend hundreds and [...]

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Google Page One Guarantee – A Scam

11 November 2010

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The Scam There have been calls from companies that claim to be connected with Google and promising that they will get you to Google page one within the same day. The scam is that they ask you for £100 – £1000 deposit then a monthly payment of £30 – £300. How do they do it? [...]

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Effective Email Campaigns using Mail Chimp for FREE

10 December 2009

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How often do you send out marketing emails to your customers? Have you been able to track the success of each email? Sounds impossible, isn’t it? MailChimp.com is a popular and trusted email marketing service provider that helps you run effective email marketing campaigns. Segment your customers using Optimise and export them to a spreadsheet. [...]

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Web Project and Website Re-Design Checklist

18 September 2009

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Seth Godin is a popular marketing guru and he writes some really interesting articles on his blog. I spotted his new article – ‘Things to ask before you redo your website’. The article is spot on and a must read. The web design business has been around for a decent while and only now are [...]

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Revealed: The history of SEO (Search Engine Optimisation)

30 July 2009

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You require no introduction to SEO (Search Engine Optimisation). I am sure, by now, hundreds of emails offering SEO services flow into your junk folder and many self proclaimed SEO experts call you just to tell you how poorly your website is performing. Through the following article I am going to narrate the dramatic tale [...]

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