How you Can Reduce your Display Advertising Cost by 82% – Willoby’s Case Study

It all started when our client from Willoby’s Furniture talked to us about the Display campaign that they were running on Swindon Advertiser. Willoby’s store is located in Swindon Old Town and therefore we had only positive comments to make regarding the website that he chose. What made us take action on the other hand […]

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Link removal request email template – Penguin 2.0

After the new Penguin updates there were not few those who saw the amount of their websites’ visitors decreasing dramatically. Responsible for these downturns were mainly the low quality link building activities that some of us used to do during the past years. Examples of these activities include paid mentions, inserts in directories with little […]

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A 2013 UK Review of Mobile Web Browsing & Mobile Shopping

According to Ofcom UK residents are using mobile devices more and more often in order to surf the web. This can be attributed to the fact that 58% of them have smartphones while increasing is also the percentage of tablet owners (19%). This article is written with the aim of providing information about the device […]

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A 2013 Social Media Report; UK User Demographics & Their Suitability According to a Company’s Target Group

With 85% of the UK population stating that they have used Internet, it is becoming clear that companies can now approach a wide range of people by implementing online strategies. Apparently this is something that many have already realized since 1/3 of the advertising spend is going into Digital Marketing. But what British do when […]

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The Art of Winning in the Digital Marketplace

“The SEO and online marketing you knew just died a painful death”. Sid Vel details how 2012 was the year when the SEO industry had a major shake up and matured up. There’s bad news for companies who have been employing quick and cheap search engine optimisation (SEO) tactics while there is good news for […]

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Search Not Working or Products Not Displaying Correctly on Magento website

Using the Index Management feature of your Magento website can solve various problems related to products or categories not appearing as they should on your site. It is also the solution to fixing a broken site search function. Here’s how… The Search Has Stopped Working on my Magento Website Is the Search function on your […]

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‘Is Home Page’ conditional or Check if you are on the Home page in Magento 1.4 & 1.5

Do you need to put some content on the Home page of your Magento site, but not on others? Here’s how: Open the relevant .phtml template file which contains the code you want to show on the Home page. Then add the code below depending on which version of Magento you are using… In Magento version 1.4.x […]

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Automated Emailing of Invoices

From January 2012, Invoices from Optimise will be sent to you via our new automated emailing program. If you would wish us to change the recipient email address we have on file for your company please let us know. Thanks

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Ireland VAT Increase to 23% Jan 2012

The standard rate of VAT in Ireland increases from 21% to 23% for all invoices raised on or after the 1st of January 2012. Note: For companies within the UK, this VAT change program does not need to be run. Please read the following information carefully and familiarise yourself with the options available to you. Please […]

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Menu Highlighting with jQuery

If you’ve built a menu and you want to style the link which corresponds to the page you are on, you can easily add a class to the link using jQuery and then style it using CSS. Billy, one of the developers here at Optimise Web, wrote this small, yet effective script to add a […]

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